FELICIA TWUMASI is the founder and Chief Executive Officer of Homefoods Processing and Cannery Limited and the Managing Director of Homesense Limited. She is a graduate from the Kwame Nkrumah University of Science and Technology, Kumasi, Ghana; Harvard Business School, Boston, USA and member of Stanford Institute of Innovation in Developing Economies, SEED.
Her motivation to start her own business began at an early age, when she attended a Convent School in Elmina in the Central Region of Ghana. Realizing that many of her friends dropped out of school when their father died, Felicia vowed to herself that one day she must be financially and economically independent to avoid a situation of subjecting her own children to the misfortune of lack of formal education. Hence, her passion to engage and train women out-growers to become trade partners of HFPCL, thereby, empowering them to give better lives to their families.
In the beginning, her own family could not fathom how a young university graduate would want to sell palm oil, which many Ghanaians consider a product for unskilled traders to manage. However, due to her determination and perseverance despite low patronage at the time, her dreams became a reality. She has a very unusual ability to go through difficulties with ease and this reflects in her famous quote ‘’all challenges have solutions except death’’.
After ending a teaching career that lasted over a year, she then set up what is now Homefoods Processing Cannery Limited. Taking advantage of the emerging business climate of the free market system in Ghana at the time. HFPCL was incorporated on the 3rd of August, 1995 with a stated capital of (USD500), which has been able to build and sustain the company for the past 27 years in highly competitive, discrete and identifiable local markets and abroad from USD500 to a multi-million USD over the years in revenue.
This motivation has led her to steer Homefoods Processing and Cannery Limited to be the multimillion dollar company that it is today, a landmark which earned her a place in the International WHO’S WHO of Professionals in August 2009.
In 2009, when Europe and America plunged into recession, the export business dropped significantly, however, instead of sitting on the fence and blaming everyone; Felicia led her organization to add new products to the product lines and sailed steadily through the tides whilst propelling the business from small scale to a medium scale status.